Year: 2023-24
Timeframe: 12 months
Main Service: Lead Generation for Professional Growth
Extra Service: growth in membership registrations
Return Over Investment: 95%
- Background:
IAE is a professional body dedicated to advancing data science and analytics education worldwide. Their objective was to expand memberships, attract professionals to training programs, and increase event sign-ups.
- Generate leads for membership registrations.
- Attract working professionals to their workshops and certification programs.
- Build a community of engaged learners through digital campaigns.
- Strategy & Execution:
- Content Marketing: Developed high-value resources such as free webinars, whitepapers, and case study reports, promoted through social media.
- LinkedIn Ads Targeting: Focused on data analysts, BI professionals, and decision-makers at Fortune 500 companies.
- Retargeting Campaigns: Used retargeting ads for website visitors who didn’t convert initially, encouraging them to join as members.
- Email Automation: Sent automated workflows nurturing leads with upcoming events, success stories, and certification highlights.
- 45% growth in membership registrations over 6 months.
- 300% increase in webinar sign-ups, providing a pipeline of future members.
- Significant rise in brand credibility, with IAE seen as a thought leader in analytics education.
- Takeaway:
IAE’s campaign demonstrates the power of digital lead generation in the professional education space. By delivering consistent value and nurturing leads effectively, organizations can convert prospects into long-term community members.
Year: 2020
Timeframe: 6 months
Main Service: Management Consulting
Extra Service: Driving Growth with Performance Marketing
Return Over Investment: 90%
-
Background:
Vets4Pets is one of the UK’s largest veterinary service providers, with over 400 practices nationwide. Despite their strong offline presence, they faced a challenge—how to engage more pet owners digitally, increase online appointment bookings, and create long-term brand loyalty through mobile platforms.
- Challenge:
With rising competition from independent and online veterinary care providers, Vets4Pets needed a robust digital strategy to:
- Increase app downloads for their new customer-facing mobile app.
- Drive repeat visits and appointment bookings.
- Improve customer engagement and retention.
- Strategy & Execution:
Our performance marketing approach included:
- App Install Campaigns: Leveraged Google UAC (Universal App Campaigns) and Facebook Ads to drive installs among pet owners.
- Search Campaigns: Ran targeted Google Ads for high-intent keywords like “book vet appointment near me” and “pet care app UK.”
- Paid Social Engagement: Highlighted app features—real-time bookings, vaccination reminders, health records—through video and carousel ads.
- Retargeting: Re-engaged users with push notifications, email, and remarketing ads reminding them about appointments and offers.
- 72% growth in app installs within 3 months of launch.
- 50% increase in online appointment bookings, reducing call center dependency.
- Enhanced engagement, with thousands of pet owners actively using features like reminders and digital health records.
- Takeaway:
By combining paid media with user-centric engagement, we helped Vets4Pets transform from offline-heavy to a digitally strong brand—proving that performance marketing can directly impact customer behavior and revenue.
Year: 2021
Timeframe: 8 months
Main Service: Elevating Organic Visibility with SEO
Extra Service: LexisNexis needed an SEO strategy
Return Over Investment: 95%
- Background:
LexisNexis, a global leader in legal, regulatory, and business information, is trusted by law firms, corporations, and academic institutions worldwide. While their content was unmatched, they struggled with online discoverability, as competitors were outranking them on major search engines.
- Challenge:
LexisNexis needed an SEO strategy to:
- Improve rankings for high-value legal research keywords.
- Boost organic traffic to their portal.
- Attract qualified leads like lawyers, legal researchers, and enterprises.
- Strategy & Execution:
- SEO Audit: Conducted a complete audit to fix technical issues—site speed, indexing errors, and mobile responsiveness.
- Keyword Strategy: Identified high-volume and long-tail search terms (e.g., “legal research platform,” “case law database,” “compliance tools”).
- Content Optimization: Restructured content into digestible formats with proper heading hierarchies, meta descriptions, and schema markup for rich snippets.
- Authority Building: Built high-quality backlinks from legal forums, publications, and academic websites.
- User Experience Enhancement: Improved site navigation and internal linking to make resources more accessible.
- Top 3 ranking positions for over 25+ high-value legal terms.
- 65% increase in organic traffic within 6 months.
- 40% more qualified leads generated from organic visitors.
- Takeaway:
This case study highlights how SEO isn’t just about rankings—it’s about creating sustainable digital growth. By optimizing content and fixing technical roadblocks, LexisNexis became more discoverable, authoritative, and lead-driven in the legal sector.
