Year: 2020
Timeframe: 6 months
Main Service: Generating Quality Leads
Extra Service: Study Abroad Consultancy
Return Over Investment: 90%
- Background:
IOA Global is a premium education consultancy that provides end-to-end assistance to students aspiring to study abroad. Their challenge was clear: attract more student leads in a crowded education market dominated by agencies with bigger advertising budgets.
- Challenge:
- Drive qualified student inquiries interested in studying in the UK, US, Canada, and Australia.
- Increase free counseling session bookings.
- Compete with large agencies that already dominate search and social channels.
- Strategy & Execution:
- Lead Funnels via Paid Ads: Launched Meta Ads and Google Search Ads targeting keywords like “study abroad consultancy,” “student visa experts,” “UK study abroad consultants.”
- Gated Content: Created destination guides, scholarship ebooks, and student webinars accessible via lead forms.
- Landing Pages: Built conversion-focused landing pages for each destination with CTAs like “Book Free Counseling.”
- Email Nurturing: Implemented drip campaigns to guide students from inquiry → counseling → application.
- 200% increase in qualified leads within 90 days.
- Higher conversion rate (28%) from inquiry to booked counseling sessions.
- Better ROI, as ad spend directly translated into applications and student enrollments.
- Takeaway:
Strategic ad funnels and nurturing campaigns allowed IOA Global to scale lead generation efficiently, proving that personalized communication is key to conversion in the education sector.
